Leverage the talent and tactics of high performers.

‍A botched course launch costs trust, and trust is the only currency that really matters.

Playing the long game means making some short term sacrifices. Here's how to do it right.

When you celebrate your customer’s wins - you help people realize there’s a tribe they want to join because they want the same experience.

Be humble enough to poke at your ideas to see if they stand against a little bit of constructive scrutiny.

How important is your production quality? The strength of your brand will tell you. Here's how to find out...

A harsh truth: you can't do the work them.

Every business is held back by the biggest constraint. You may find yours in unlikely places.

Learning to present with confidence helps you record course content faster, make brand-building podcasts appearances, and run webinars with clarity and conviction.

You make silly (and expensive) mistakes working on the fly and building at the last minute. Build an intentional launch plan and leave the stress behind.