Kieran Drew built a $500k/year online empire from scratch.‍

His journey from dentist to digital entrepreneur is a masterclass in leveraging writing to build authority.

With a social media reach in the hundreds of thousands and multiple successful product launches, he seemed unstoppable.

But something wasn't clicking.

Despite positive customer feedback on his flagship course High Impact Writing, Kieran knew it could be better.

"The feedback from customers has been overwhelmingly positive, but I wasn't happy with the quality," he confessed. From there, he reached out to me for a comprehensive course audit.

What followed was a 40+-page teardown that changed everything. "His feedback was everything I needed to hear," Kieran would publish in one of his business retrospectives.

We found ways to increase production quality, streamline his lessons, and center his content around key frameworks.

This meant making the course not only "better", but easier to understand and put into practice.

In the end, Kieran scrapped 30% of the original content and rebuilt the course from the ground up.

The transformation was immediate.

"An excellent product can be a massive business catalyst and I'd like to nail it," Kieran noted about his commitment to his customers.

Numbers tell the story.

The relaunched High Impact Writing v2 grossed $118,000 in its first month.

Beyond revenue, customer satisfaction scores jumped 37%, and completion rates far above the industry averages.

A 90-day refund policy showed serious commitment to student success, and Kieran’s monthly business reports built unprecedented transparency.

The results speak volumes.

Sixty-eight percent of the High Impact Writing v2 buyers were repeat customers.

The course remains a highly-sought resource for anyone wanting to learn to write online.

Further, Kieran implemented all the principals he learned from High Impact Writing and applied then directly into Magnetic Emails.

The impact of each of these courses proves that even successful creators benefit from outside perspective when pursuing excellence.

Kieran’s courses aren’t just commercially successful - they transform lives, and this is what happens when you refuse to settle for "good enough."