Matt Holmes, a seasoned online ads expert and course creator, has a simple goal: scale his business while juggling the demands of family life.‍

Despite his business being largely based on online courses, Matt had never worked with a coach specifically who specializes in building course businesses. Feeling a bit stuck, he was relying on a patchwork of advice gathered from different coaches and mentors, but he still often felt like he was “winging it”.

That was about to change.

Our first collaboration focused on revamping Matt’s sales page. By implementing targeted recommendations for building high-converting sales pages, Matt saw a remarkable jump in his conversion rate, from 3% to 5.6%.

The increase in conversions directly translated to a substantial increase in course sales. This transformation resonated deeply with Matt:

On the whole... I’d never really had a proper structure to follow for [writing sales pages]. I sort of gaffer taped lots of different pieces of advice together from various different sources. And to have you as a guide and your guided structure... that’s really transformed my way of thinking about sales pages.

Following the success of the sales page revamp, we turned toward a comprehensive review of his flagship course.

After meticulously analyzing each module and lesson, Matt’s course took on new life - both in terms of product quality and in profitability.

Matt learned to increase average order value (AOV), extend customer lifetime value (LTV), and forge a path for increasing prices to create a higher margin business.

Beyond concrete improvements to the course, Matt experienced significant emotional growth, including increased confidence in his expertise, a shift towards an abundance mindset, and a better work-life balance thanks to Craig’s encouragement of “no work Sundays”.

Matt has described Craig's coaching as "life-changing" and the overall experience as "transformational"...

[Your coaching] has made a massive difference in terms of the sales of the course. From the  sales pages to the courses themselves. For the course review, where you did a minute by minute breakdown of the entire course, every lesson, every module… it's been a phenomenal process to go through in terms of the level of detail that you put into it.

And I wouldn't have even been aware of those things without your input, I just wasn't even aware of them.