AI models now create rich content and detailed lessons at near-zero cost.
This reality changes the economics of expertise.
And if your business depends primarily on information, the pressure is already showing up in your sales numbers and conversion rates.
Those who don't see where they’re defensible will continue to compete with machines.
But you don't have to.
That's why I created a simple test to help you find how your business can thrive even while AI is on the rise.
After completing this exercise, you'll know:
Take the AI Replacement Test to find out where your best opportunties live.

You've built an education business that changes people's lives.
But as you scaled, clarity gave way to noise. Too much advice. Too many opinions. And now AI is speeding up the pace of change faster than most creators can track.
Your sales are already hinting at the truth: when answers are free, expertise alone stops being enough.
At this level, more advice doesn’t help. Clear judgment does.
My role is to bring that clarity. I analyze what’s actually happening, show you what others miss, and help you choose the right next move with confidence.
Proof matters. Here’s mine.
But the real story is in my client's lives...

The Growth Question is my live coaching podcast series with co-host Jon Brosio.

Together, Jon and I hold real conversations with experts and operators helping them sort through the decisions that shape their business.
Start here: