What's most important for your course?

“Are you building…. up!?”

About 15 years we were adding on to our house.

Our home was tiny, and with 3 little kids, we needed more space.

So I decided to dig the footer trenches for the concrete foundation for a new room in the house.

The problem is… I dug deep.

A bit too deep 😆

So when the inspector took a look at it, he asked “are you building up?!”

“Nope!”, I replied embarrassed.

See, I had never done construction before.

And then I went overboard on the trench because I was guessing.

When you build your first course, a lot of it comes together through some good (and bad) guesses.

Sure, the course gets launched, but the foundations aren’t crafted together right.

And you build real foundations with intention...

Otherwise you’re left with lucky guesses.

That’s why the first step I help my clients take is to go back and build solid foundations.

Foundations for the future.

We begin by establishing the right baselines. Together we map out:

• Channels: We start by looking at the health of the email list, social media, and any other outbound channels.
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• Offer: We analyze the course’s offer and sketch out The 9 Offer Elements to reveal chances to earn increased profits.
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• Competition: I have my clients chart out who operates in the same space. We figure out what makes them strong, and what makes them weak.
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• Current performance: We chart out the course’s current performance to help track forward progress.
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• Positioning and ideal clients: Knowing who is and isn't your best fit client clarifies where you stand in the market - so we define it up front.
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• Customer conversations: We spend time learning about buying triggers, customer satisfaction, and opportunities to grow. I teach how to run customer interviews, show what to ask, and how to analyze the results.

Once we've figured out what is “today”, we can design a new “tomorrow”.

And the best part?

Then we turn to validation.

New ideas come alive only after you've tested them.

The final phase in Foundations teaches you to validate new ideas.

This is all before you waste time and money on guesses that won’t cut it.

You learn how to use real-world feedback in a proven framework for testing ideas before you go to market.

‍MILESTONE: You know your foundations are set when you pre-sell access to your new or updated course.