What bottleneck is holding back your course business?

24 hours before a big launch and its getting dark.

Frustrated, my client tells me:

“If she’d been doing it two weeks ago, it would have been fine. But now I’m left having to do a lot of stuff the night before.”

See, the last launch brought in $50,000. And this one stands to earn even more.

But when the unexpected pops up the night before…

Things get tense.

Dana (my client) is smart, driven, and knows she can’t do everything alone.

So she brought in a VA (what a huge relief!)

But then she realized her processes were splitting at the seams.

The timing was off.

The messaging was off.

Opportunities were about to vanish.

And she found all this out was because her VA was taking some much needed rest. So now Dana had to take the reigns.

See, delegation can be good. Often necessary.

But there’s a step that’s easy to miss…

Regularly check to make sure everything is right.

As the famous saying goes, “trust, but verify”.

So after a quick catch-up, we sorted out everything Dana needed to do to get back on track.

Here’s what we did:

• Changed chat pitches from fear-based to opportunity-based messaging
• Adjusted the launch email schedule to give her more time to bolster her offers
• Fixed the timing of when new customers are offered an upsell

The key takeaway?

Your business is your responsibility.

Even if you pass the responsibility on someone else, you still need to check and make sure it’s running the way you want.

And see this all comes back to MY favorite phrase: “be intentional”.

There are too many details in your course business to leave to chance.

And each phase has it’s own needs.

So whichever phase you’re in:

• Validation
• Package
• Build
• Launch
• Reinforce

Each phase requires diligence, attention, and intention.

So…Trust, but verify.

And be intentional.