Detailed launch plans make you more money

He just stood there and laughed at me.

My crazy comment?

That he couldn’t just sit down for the first time and start playing the drums.

See, he was a gifted athlete.

You know the type… high school quarterback, martial arts champion…

All things I was not.

But he was convinced playing drums would be a snap.

This is when I laughed.

If you’ve never played drums before… it’s harder than you think.

Your body freaks out a little bit.

Each arm and each leg all have to do something different - simultaneously.

It doesn’t matter what comes naturally to you.

The fact is - learning to play a drum kit is hard.

And its a little like running a course business.

Some parts come natural.

And some don’t.

I’ve had clients who love writing out every part of their program.

And others that love the launch.

But one thing is for sure - only some parts of your business come naturally.

The rest is work.

This is why I hate how others lie to you.

You’ve seen the claims:

• Build a course in a week!
• Earn $50k overnight
• You just need one month to gain financial freedom

Yes, I have seen course creators earn six figures during a five day launch.

But it didn’t come without the right foundations.

It didn’t come without hard work.

But here’s the thing…Hard work is good.

It means you’re building something you’re poroud of.

It means you’ve got skin in the game to help your clients succeed.

It means you’re building a business of value.

So remember - creating a brand-building business is the goal.

Not a quick buck.

This is why the steps in my process are so important.

Together we:

• Validate the program
• Repackage the course (and often raise prices)
• Produce a stellar product
• Relaunch with a plan
• Reinforce long-term customer success

And this is where the game changes.